CASE STUDY: Asembia

Defining the Visual Standard for Pharma's Premier Market Access Summit

MY ROLE

Director of Creative

SCOPE

Full Event Identity, Experiential, Digital

AUDIENCE

5,000+ Attendees Annually

Asembia

EVENT INDENTITY ENVIRONMENTAL & SIGNAGE PRINT & COLLATERAL PRESENTIONS MEDIA
Asembia Summit

Graphic design is a powerful visual communication tool that combines creativity, aesthetics, and strategic thinking. It encompasses the art and skill of creating visually appealing designs to convey messages and ideas effectively.

The Challenge

Asembia's annual Specialty Pharmacy Summit is one of pharma's premier market access conferences — requiring a distinct visual identity each year that felt fresh while maintaining brand continuity, and introducing a new rebrand seamlessly within the summit environment. The identity needed to scale across signage, digital, print, apparel, environmental design, and executive presentations without missing a beat.






Strategic Approach

Asembia's summit required a scalable visual system that could evolve annually without losing recognition — while simultaneously introducing a new rebrand seamlessly into the summit environment. The priority was maintaining brand continuity across a massive range of applications — signage, digital, print, apparel, environmental design, and executive presentations — while commanding authority among pharma's most influential market access audience.

Creative Direction

Each summit identity was built around a central design concept that reflected the year's themes while introducing and embedding the new Asembia rebrand across every touchpoint. I directed the full creative output — typography systems, color language, environmental design, digital assets, printed collateral, and multimedia — ensuring the refreshed brand landed cohesively and confidently at scale. The result was a conference presence that felt premium, intentional, and unmistakably Asembia across 5,000+ attendees and six consecutive years.

Outcomes

6

Consecutive summit identities directed

5K+

Annual attendees across pharma, specialty pharmacy, and managed care

#1

Ranked among pharma's most attended specialty pharmacy summits

  • Led full summit creative from concept to production
  • Partnered directly with Asembia leadership
  • Directed environmental and experiential design
  • Managed print, digital, and branded merchandise
  • Oversaw vendor and production teams on-site

Event Identity

ASM_BRAND

Rebrand Showcased at Summit
Asembia
Introduced the Asembia rebrand directly at the Specialty Pharmacy Summit — debuting the new identity across branded materials, signage, and partner co-brands.

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ASM_IDENTITY_SIGN

Rebrand Signs at Summit
Designed environmental signage and wayfinding materials that carried the new Asembia identity throughout the summit space — marking the transition from Armada HealthCare with clarity and confidence.

ASM_IDENTITY_WEB

Rebranded Web Page for Summit
Launched a rebranded digital summit presence for the 2017 Specialty Pharmacy Summit — translating the new Asembia identity into a cohesive web experience driving registration and attendee engagement.

Environmental & Signage

ASM_SUMMIT

Summit Booth & Environment
Designed and collaborated with vendors for the Asembia summit booth and surrounding environment — creating an immersive branded space that anchored the conference floor and reinforced the new identity.

ASM_WELCOME

Branding the Wynn
Transformed the Wynn's grand ballroom into a fully branded Asembia experience — extending the summit identity across large-format signage, stage design, and welcome communications.

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Creating Mood with Branding
Directed an immersive atmosphere that brought the Asembia identity to life beyond print and digital.

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ASM_SPONSORS

Sponsor Acknowledgement
Designed corporate sponsor recognition displays that balanced partner visibility with the summit's overall brand system — ensuring cohesion across all acknowledgement touchpoints.

Digital programs

Brand Carry-Through
Extended the summit identity seamlessly across the full conference venue — from registration and meeting rooms to corridor signage, ensuring consistent brand presence at every attendee touchpoint.

Digital programs

Creating a Branded Pod
Designed a sub-branded pod environment for a featured product — creating a distinct yet connected presence within the larger Asembia summit brand ecosystem.

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Print & Collateral

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Brochures for Stakeholders
Designed branded brochures communicating Asembia's group purchasing programs and proven solutions — tailored for specialty pharmacy stakeholders and distributed across summit and sales touchpoints.

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ASM_PRINT_ENGAGE

Summit Engagement
Created save-the-date and pre-summit engagement materials for each Summit — driving early registration and building anticipation for the Wynn & Encore, Las Vegas event.

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ASM_PRINT_AGENDA

Summit Support Agendas
Designed detailed conference agendas for each summit — organizing multi-day programming, CE sessions, and speaker schedules into a clean, branded format that kept 5,000+ attendees informed throughout the event.

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Presentations

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Booth Presentations
Directed interactive booth presentation design for HUB Services and summit partners — creating engaging digital displays that communicated key solutions to attendees on the conference floor.

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ASM_PRES_ARNOLD

Keynote Speaker Introduction
Designed large-format stage graphics and branded presentation materials to introduce high-profile keynote speakers ensuring a bold, on-brand moment at scale.

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Speaker Podium Presence 
Branded the main stage podium and speaker environment with the Asembia identity — creating a polished, professional backdrop that reinforced brand authority

ASM_PRES_KEYNOTE

Summit Multimedia Presentations
Directed multimedia presentation design across main stage screens and AV systems — maintaining brand consistency from slide templates to live display throughout the full summit program.

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ASM_PRESENTATION_EVENT

Bold Brand Installations
Oversaw large-scale dimensional brand installations for summit events — bringing the Asembia identity into three-dimensional form and creating landmark moments.

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Media

Headline Video for Outside Experience 

Directed the Asembia brand video displayed on the Wynn Las Vegas exterior marquee — commanding attention at the 2016 Specialty Pharmacy Summit arrival experience and setting the tone for 5,000+ attendees before they stepped inside.

Event Promotion

Directed a walkthrough video showcasing the 2016 Specialty Pharmacy Summit exhibit hall at the Wynn Las Vegas — capturing the scale, energy, and full Asembia brand environment brought to life across the ballroom floor.

Designing identity systems, and multi-channel toolkits
— scaled across enterprise sales, patient communications, and digital platforms.

LET'S CONNECT

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