Creative Director
AscellaHealth

Led enterprise rebranding and ongoing creative strategy for a global specialty pharmacy leader — consolidating four legacy identities into a unified brand system across payer, patient, and provider audiences. Collaborated with Chief Marketing Officer to cultivate and expand brand identity across all touchpoints.

• Directed full corporate rebrand including logo system, color palette, typography, messaging framework, and brand governance
• Designed and led development of rebranded corporate website and digital presence
• Developed branded email campaigns, newsletters, and automated marketing supporting lead generation and executive ad boards
• Created digital patient support and program education materials for AscellaHealth clients and partners
• Designed corporate partner brand identities for affiliated organizations including Actum Pharma
• Produced executive presentations, investor communications, and sales enablement toolkits for C-suite and commercial audiences
• Oversaw all aspects of project management from concept through delivery across multiple simultaneous initiatives
• Key Achievement: Positioned AscellaHealth as a globally recognized specialty pharmacy leader — named among The Americas' Fastest Growing Companies 2024 (Financial Times)
• Key Achievement: Stevie^® Award Winner — American Business Awards, Best Marketing Group 2023

Creative Director
Mota9 Creative - Princeton, NJ

Designed and managed creative strategy and materials for pharmaceutical clients, directing internal and external resources to produce innovative pre- and post-commercialization campaigns across digital and print platforms.

• Developed scalable graphic programs for pharmaceutical manufacturing partners and healthcare professionals
• Directed 360 marketing campaigns and strategic programs for major pharma clients
• Supported rebranding efforts for major pharma clients, ensuring brand guidelines implemented across all creative
• Led creative team and account services for client presentations
• Mentored creative team members, fostering constructive objectives and professional growth
• Key Achievement: Mota9 became Agency of Record for Bristol Myers Squibb through quality of work and deep understanding of patient access support

Creative Director
Asembia - Florham Park, NJ

Directed creative strategy and brand execution for one of pharma's premier market access organizations — including six consecutive years of creative leadership for the Asembia Specialty Pharmacy Summit. Worked directly with VP of Marketing to build and manage an internal creative group supporting all corporate brand and client services.

• Managed and evolved the legacy Armada Healthcare brand across marketing and advertising initiatives
• Led the strategic rollout of the full rebrand from Armada Healthcare to Asembia — ensuring seamless transition across all channels, touchpoints, and the annual Specialty Pharmacy Summit
• Introduced and embedded Asembia's rebrand seamlessly across the summit environment — signage, digital, print, apparel, and environmental design
• Directed full event identity system for six consecutive summits, growing attendance from 3,000 to 5,000+ annually
• Designed large-format environmental signage, stage graphics, branded booths, and dimensional installations
• Directed multimedia presentation design across main stage screens and AV systems
• Collaborated with C-level executives to create compelling presentations and branded material
• Managed vendors and remote staff for seamless on-site and remote creative execution
• Key Achievement: Asembia Summit became the largest US healthcare conference focused on specialty pharmacy, with 5,000+ participants annually

Principal, Creative Director
EC Direction - New Jersey

Independently directed strategic creative campaigns for clients across pharmaceutical, healthcare, architectural, engineering, luxury, fashion, and Fortune 500 industries. Advised clients on brand strategy across social media, email marketing, digital platforms, and print.

• Developed comprehensive creative strategies integrating branding, digital marketing, and visual design
• Oversaw all project management from initial concept through final delivery, on time and within budget

Senior Creative Consultant
Toys "R" Us - New Jersey

Led design and execution of visual content across digital platforms for Toys "R" Us, FAO Schwarz, and Babies "R" Us — ensuring brand consistency and driving in-store and online engagement through cross-functional collaboration with marketing, sales, and product development teams.

Freelance Creative Director
Turchette Advertising Agency - New Jersey

Led development of branding concepts and website projects for manufacturing and financial clients, coordinating with designers, copywriters, and senior stakeholders.