Elevate Health Technologies
Graphic design is a powerful visual communication tool that combines creativity, aesthetics, and strategic thinking. It encompasses the art and skill of creating visually appealing designs to convey messages and ideas effectively.
The Challenge
Elevate Health Technologies set out to transform care delivery by connecting the entire specialty care ecosystem in one platform — providers, patients, pharmaceutical manufacturers, and payers. Their brand and flagship product, OnePulse Connect, needed a brand identity strong enough to carry that vision into market.
Strategic Approach
I led the creative strategy and brand development for Elevate Health Technologies - OnePulse Connect from discovery through launch, partnering with executive leadership to create a unified visual and verbal identity across providers, patients, pharmaceutical manufacturers, and payers. I also directed the development of a scalable brand architecture, audience-specific messaging, and a modular creative system designed to maintain a cohesive brand experience across both patient-facing and enterprise environments and marketing.
Creative Direction
I led the development of the corporate brand for Elevate Health Technologies and the OnePulse Connect visual identity system, including the logo, color palette, typography, photography direction, scalable design standards, social media, executive presentation, website design, print and digital. I also managed the creative team to ensure consistency across the design system while developing four audience-specific creative frameworks under the master brand to support future products, campaigns, and audience expansion within a cohesive brand experience.
